We Made Room
Walmart
Client
Walmart
Insight
There are very limited accessible spaces in parking lots
Big Idea
We Made Room
Execution
What if accessible parking could adapt to the people who need it? We reimagined Walmart's parking lots with a dynamic system that temporarily converts standard parking spaces into accessible ones based on real-time demand. Using license plate recognition, adaptive signage, and illuminated parking lines, we created a way to make accessibility more flexible.
Because accessibility shouldn't depend on availability.
CASE STUDY
SINGLE BOARD
WILD POSTING
OUTDOOR - GUERILLA ADS