We Made Room

Walmart

Client

Walmart

Insight

There are very limited accessible spaces in parking lots

Big Idea

We Made Room

Execution

What if accessible parking could adapt to the people who need it? We reimagined Walmart's parking lots with a dynamic system that temporarily converts standard parking spaces into accessible ones based on real-time demand. Using license plate recognition, adaptive signage, and illuminated parking lines, we created a way to make accessibility more flexible.

Because accessibility shouldn't depend on availability.

CASE STUDY

SINGLE BOARD

WILD POSTING

OUTDOOR - GUERILLA ADS

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