Don’t Be Like Him

Client

Acorns Investing

Insight

Younger generations don’t know how to invest and are scared to.

Big Idea

Don’t be like him, invest slowly.

Execution

I took the red flags of modern dating and turned them into financial advice. Through a series of copy-driven outdoor ads, I compared guys who move too fast in relationships to the benefits of investing slowly. Because whether you're building wealth or falling in love, some things are worth taking your time for.